Dr. van der Hoog op thedieline.com
Geplaatst door: Nash | maandag 5 december 2011
Labels: Branding, Page 71, Portfolio
Ons zusterbedrijf nu:amsterdam wordt genoemd in een van de bekendere packaging weblogs thedieline.com voor de redesign van de producten van Dr. van der Hoog.
"The designers chose an iconic centered layout, applied to simple white packaging for the moisturizers category Colour accents in the product descriptors help consumers navigate the 6 ranges assortment. Heavy materials, refined silver lines and the logo embossing confirm the quality and authority of the brand."
Ook leuk om de positieve commentaren te lezen:
"Wow, big bold redesign. I commend Dr van der Hoog for taking such risks. Clients have a tendency to be overly protective of their brand, understandably, and it's refreshing to see a change like this." en "Superb designed packaging. Great to see some nice inspiration, liked the color combination and new example."
Lees het hele artikel
